033 – Onine Conversions
The Business Side of Business podcast is helping you improve your Online Conversions by welcoming guest Liston Witherill from Good Funnel. As a member of our growing club of crazy people (also known as business owners), Liston is quick to offer advice that can help listeners look for ways to improve those conversions for your online pages!
He and I talk about whether trying grow a list or effect a sale, we can all manage our online websites and landing pages to ensure more client engagement. Liston shares how persuasiveness and consistency can create action from visitors to your web pages. Making sure you understand Features vs. Benefits is a key to persuading your audience. We also discuss what should already be on your sites to persuade as well as some insights to move the correct person through the action you are looking to get. Offering easily actionable tips ( you KNOW I love the action items!) this episode will allow you to capture more of those visitors that were interested enough to look at your page!
Books mentioned during this show:
BSOB Listeners Get! Liston created an Ecourse that will help you gain insight to Buyer Behavior. As a BSOB listener, you can get it FREE HERE!
More about Liston Witherill and Good Funnel:
Liston Witherill is a digital marketer and CEO at Good Funnel. He helps tech and info businesses understand their customers to sell more by improving conversions through copy, persuasion, pricing, positioning and automation. After serving as Director of Marketing for a $10M company, Liston declined their CMO position to instead pursue his own business. He has a MS in Environmental Science and a BA in Political Science and Economics. He’s an environmentalist and hiphop artist, too – but that’s a different story.
Liston wants to teach every business how to sell more effectively. He’s a conversion optimization and copywriting expert, and he’s obsessed with understanding how and why customers buy. He’s worked with companies big and small, and unlike other marketers he gets real results for clients. Liston lives in Portland, Oregon with his wife, dog, and cat. When he’s not at a computer, he’s hiking, lifting weights, or making music.