034 – Know Your Audience – Leo Napper
The Business Side of Business podcast host Leo Napper of Vicar Studios to discuss why and how you should Know Your Audience.
This episode allows me to have a great conversation with a entrepreneur who loves the “Why” behind business. Why do you clients work with you? Why do they buy when they do? Why do they buy the product at all? Leo comes from the anthropology angle and will inspire you to consider going deeper to really get to know your audience. Beyond income, gender and geography is a wealth of understanding that can allow for ease of marketing and sales positioning. In other words, easier and faster business growth. He encourages business owners to work with their current community engagement as a fertile and willing focus group to continue to move your company forward. Leo reminds us the different ways you we can get our message out there to our audience once we have engaged and heard from them as well. Understanding the changing ways that people consume information ( binge watching anyone?) should ABSOLUTELY influence how you are making your content available too! A real key to success is knowing your audience. Listen into this episode to get some great suggestions on how to use this in your business!
More about Leo Napper and Vicar Studios:
Leo Napper is an anthropologist and multimedia specialist who combined those two loves to create a powerhouse production studio headquartered in the Washington, DC metropolitan area. Through Vicar Studios, Leo is creating processes by which entrepreneurs can create media that generates the highest possible ROI and gain fans at an alarming rate.
In addition to perfecting these processes for entrepreneurs, he has been spearheading huge endeavors to include producing a new revolutionary women-centric internet TV network, creating the first romantic comedy that teaches audiences how to save their marriages, and biggest of all, creating a “Hollywood” right in the middle of the DC area.
Leo graduated from George Mason University with a BA in Anthropology with focuses in East Asian culture and multimedia. He speaks passable English, Spanish, and Mandarin Chinese with hints of Korean and Japanese. He has been married to a wonderfully strong woman for just over ten years and is the proud father of a four-year old princess/monster.