036 – Be An Authority – Danny Young
The Business Side of Business podcast discusses why and how to Be An Authority with guest Danny Young!
This episode highlights the need to step back and really do dedicated research while considering how to incorporate your personal brand. Danny walks us through the specifics we need to identify for our selves, for our business and for our clients. Being an authority in your industry requires that you set a consistent expectation of what you know, how you deliver that knowledge and how people can access you. Danny reminds us that experts don’t know “everything”. Be deliberate and try not to be “all things to all people”. Knowing your subject, staying current and have a personal, brand consistent voice builds your authority. Danny shares ways of getting that message out there while giving us permission to NOT try to manage every single possibility!
More about Danny Young:
Danny Young is on a mission to help entrepreneurs learn how to successfully grow their businesses online using social media and the Internet. While based out of London, Danny is passionate about home-based business and helping others understand what is truly possible if they follow their dreams. Doing exactly that, he was able to escape a 20 year career in the corporate world to work from home in 2013. Now he empowers others to do the same through his leadership, coaching and mentoring. His latest training program, the Online Marketing Masterclass just launched in March 2017.