022 – Customer Engagement with Hillary Berman
This episode features Hillary Berman, of Popcorn & Ice Cream, and I discussing the MANY facets of Customer Engagement! Considering how to actually engage…be seen, converse with, gather information from, sell to, ask for referrals and SERVE your customers is being in business. Hillary shows us how coming at your communication and marketing efforts from the eye of the beholder can grow your reputation and your bottom line! Being a business owner herself, she was happy to discuss how the she has seen the bad and good side of businesses and how they engage with clients. HINT: Ensuring staff has a great way to handle situations on the spot is a CORE customer engagement principle. Hillary shares great ideas on how to “create the moment” to really set yourself apart on your customer love! Check out this episode now!
****This is a replay of the live broadcast with Talmar Anderson and Hillary Berman that was originally hosted on Blab. The video portion is no longer supported. Weekly episodes are released however BSOB does not currently offer live episodes.****
More about Hillary Berman and Popcorn & Ice Cream
Popcorn & Ice Cream leverages a network of talented marketing professionals under the guidance of Hillary Berman.
Hillary brings experience working in and for businesses of varying size to her small business clients. Cutting her teeth on Madison Avenue, Hillary got her first taste of small business at a dot.com reminiscent of Facebook, but sadly before its time. Upon moving back to Washington, DC, Hillary worked for a start-up technology company before turning back to the agency world. Prior to launching Popcorn & Ice Cream, Hillary worked with her husband to build and grow a financial services business.
Drawing on experience with branding, public relations, advertising, custom events, trade shows, market research, social media and corporate philanthropy, Hillary works with small businesses to create marketing programs that resonate with customers, achieve goals and reflect the personality of the business.
Hillary is a graduate of the SI Newhouse School of Public Communications at Syracuse University and the Robert H. Smith School of Business at the University of Maryland.
A native Washingtonian, Hillary lives in Bethesda, MD with her husband, three sons, and ongoing construction projects
– See more at: www.smallbiz.marketing