011 – Pricing Mindset Blocks – Denise Duffield-Thomas
The Business Side of Business topic of Pricing Mindset Blocks highlights how a business owner can sabotage their own success! Denise Duffield-Thomas, The Lucky Bitch, works to help us all understand that we carry our own money issues from all of the experiences of our lives and sometimes we hold ourselves back! We have guilt or deeply held beliefs that can make it difficult for us to correctly value services, collect honestly due receivables or even target the correct market for our business. One of the most common money blocks is assigning our personal value to our pricing! Denise shares that the price a client is willing to pay for our product or service is not the value they assign to us as a person. She shares ways to consider your own story and what money beliefs you may cause you to unconsciously be sabotaging your business. Prejudice, labels and our parents opinions can become so ingrained in how we live our lives that it can be difficult to move past it to build the hugely successful business! Pricing is valued by the clients and the business owner need only understand what that value is and make it as easy as possible for clients to pay the company. And the ultimate in permission, Denise says “Don’t crowd source your pricing!” If you are struggling with pricing or profitability, check out this episode to consider from where the issues are coming.
BSOB Listeners Get! Two great pieces for the BSOB audience! Check out this amazing and FREE Pricing Strategies.
Also, if you feel like you are ready to work with Denise, I highly recommend that you check out her Lucky Bitch Bootcamp when it reopens. Get on the list. It is amazing what you can learn about yourself.
More about Denise Duffield-Thomas and The Lucky Bitch
Denise Duffield-Thomas is the money mindset mentor for the new wave of online female entrepreneurs. Her best-selling books “Lucky Bitch” and “Get Rich, Lucky Bitch” give a fresh and funny road-map to create an outrageously successful life and business. Denise helps women release their fear of money, set premium prices for their services and take back control over their finances.
Denise is an award winning speaker, author and entrepreneur who helps women transform their Economy-Class money mindset into a First-Class life. Find her at www.LuckyBitch.com