008 Automated Email/Drip Campaigns – Nicole Krug
Our topic of Automated Email and discussion on drip campaigns with Nicole Krug, the Founder of Social Light, highlights the seriously NUMEROUS ways that this tool can improve your business operations and sales. Nicole shares the strategies for automating the many possible processes that are easy to fall by the wayside of a busy business owner’s to do list! The idea of creating a strong follow up for your “just met” contacts can build a stronger lead and prospect conversion simply by monitoring the opening and reading of these email messages. Nicole discusses in detail the idea of starting with a post-sales campaign if you have never created a drip campaign. Creating the consistent contact can build strong referrals and continuous sales of an already established and trusting relationship. We discuss a few of the systems that currently offer email automation while also covering the ways an entrepreneur can use them for business growth. By investing the time to build this system once your company can benefit from on going rewards AND time management help!
BSOB Listeners Get! FREE Social Light Drip Email Worksheet
More about Nicole Krug and Social Light
Nicole Krug founded Social Light in 2009 to help clients go social. Through Social Light she helps clients hone their digital marketing strategies to bring more exposure to their brand and boost their bottom line.
Prior to Social Light, Nicole spent 10 years in enterprise marketing and business development for brands as diverse as The North Face and BB&T Bank. From developing marketing programs and e-commerce channels to improving organizational performance and building profitable business relationships, Nicole understands revenue goals and how to meet them.