006 – Influencer Marketing – Christine Wilson
Today’s topic on Influencer Marketing was full of defining examples and illuminating case studies as shared by our guest, Christine Wilson the Founder and CEO of MtoM Consulting. This show will help you understand how best to take advantage of this marketing strategy that is wholly centered around collaboration. Understanding that it is about creating new content that is a combined effort by the two parties allows business owners to approach potential collaborators with a strategic eye and the knowledge that will create real opportunity for everyone involved. Christine’s experience, both with influencers that are paid as well as shared content contributors, allows listeners to position themselves with authenticity to really help grow a brand. Sharing the time saving strategies that can help grow a company’s reach, Christine gave us her insight on the digital results that can be used as benchmarks for successful campaigns. As a little plus, Christine – a self confessed app addicit, shares her fascination with Bubbli. It is crazy cool!
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More about Christine Wilson & MtoM Consulting
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Christine Wilson is the Founder and CEO of MtoM Consulting, LLC. She has spent more than 16 years working with thought leaders and industry influencers in information technology, entertainment, market research, and digital content. Her extensive marketing experience with the pioneer cable network Oxygen Media sparked her passion for marketing to women and speaking to them in a way that truly resonates. Christine led the marketing and business development for Synacor and ContentNow, digital and content start-ups, as well as chaired the board of a 2000-member moms’ organization. In 2011 she started MtoM Consulting, LLC to assist businesses and brands in communicating with moms in the digital space. Over the past three years MtoM has grown to a full service digital agency focused on social media and influencer marketing with clients in four key areas- hospitality & restaurants, consumer products, causes & associations, and moms.
Christine received her undergraduate degree from the University of Virginia and sits on the board of The Reading Connection. She resides in Arlington, VA with her husband and two young boys, and has a little sister through Big Brothers Big Sisters that lives with her family.