005 Digital Pause and Your Online Reputation – Jen Dalton
Our topic of Digital Pause and how it can help manage the Online Reputation with Jennifer V. Dalton helps business owners really understand how easy it is to effect and impact a hard fought for brand. Picking where you really want to be visible for your audience is just one piece of the puzzle according to Jen. Give structure to the content that you provide and understand it is about your audience. Entrepreneurs can strive to “Be a NoiseBREAKER; not a noise maker!” Knowing how you will represent your business and your brand is just as important as what you should not say online. Knowing that pushing your thought leadership as a way to be part of a discussion or story can really put your company on the line. Jen takes the time to explain how it is not about you and using that concept can protect your brand even in a space where you are trying to create discussion points or drive new and relevant content. Being aware of the “digital jury” and their likely inability to to 100% connect with the intention of your words can give you the space to pause and ensure you protect your company’s reputation and good name!
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More about Jennifer V. Dalton and BrandMirror
Jen Dalton, CEO of BrandMirror, has over 15 years of experience in strategy, marketing and coaching. In 2012, she made a gutsy move into the entrepreneurship space, launching her branding business and became a certified brand strategist. She has spoken to and coached thousands of individuals and entrepreneurs about defining their brands and how to stand out. She is an international speaker and has worked with companies like IBM, Capital One, 1776, C-Lever, and more. Jen recently joined the Executive Coaching team at Georgetown University and works with their Executive MBA candidates.